XR Expo 2020
June 25th.-26th, 2020, online format
The fourth XR Expo took place in 2020 - for the first time in a purely digital format. Industrial applications in the fields of virtual, augmented and mixed reality were presented at the online event.
The XR Expo has also proven itself in its first digital version: for two days, more than 400 participants exchanged ideas on the interactive XR Expo platform. 33 exhibitors presented their XR solutions, concepts and projects in the areas of industry, architecture, medicine and trade. Speakers from well-known companies and organizations such as Audi, BSH Hausgeräte, Bayer, Deutsche Telekom, ESI Group, Fraunhofer-Gesellschaft, Rosenbauer, Unity3D, Volvo Cars and Varjo reported on current technological developments and application experiences in the XR area. In addition to a large number of German companies, exhibitors and speakers from Australia, Finland, France, Great Britain, Italy, Sweden, Switzerland and Turkey were also represented digitally.
The XR Expo Virtual has presented itself as a special tech event and experiment for the entire VR/AR community. “We planned the XR Expo as an experiment: an event that links to completely heterogeneous software platforms of the exhibitors and speakers, from classic webinars to 360° streaming to distributed, immersive VR environments. The best thing was: it still worked. We have set a benchmark here for trade fairs in the future,” Christoph Runde, Managing Director of the Virtual Dimension Center (VDC) Fellbach, is convinced. The evening event "Sunset Gathering", to which visitors have access using the VR collaboration software HCC, completed the program of the digital trade fair. "In order to live up to the name of the event, we created an extraordinary virtual space in which selected experts from various fields discussed the future of XR Events. The Sunset Gathering was a unique live experiment with entertainment factors, which allowed direct experience to flow into the discussion through the use of the VR medium," explains Robin Wenk, Managing Director of LIGHTSHAPE GmbH & Co. KG. The co-organizers Jana Guerster from the VDC and Anca Braedt-Lautmann from LIGHTSHAPE are also impressed by the response to the XR Expo Virtual: “What a start into the digital world in such a short planning time! With 434 participants, 33 exhibitors and numerous sponsors, we are overwhelmed by the positive response to our planned community experiment. It was fun organizing this and we are already in the starting blocks for planning XR Expo 2021!”
The XR Expo Virtual 2020 was supported by its main sponsor Audi AG and the sponsors BARMER, Deutsche Telekom, Feynsinn, Innoactive GmbH, ITS Infoturm Stuttgart, State Capital Stuttgart, MFG Medien- und Film GmbH Baden-Württemberg, SectorVR and the Stuttgart Region Economic Development Agency.