VR Expo 2018

July 5th.-6th., 2018, ARENA2036, Stuttgart

On July 5th and 6th, 2018, the second XR Expo was organized together with the University of Stuttgart and ARENA2036. The trade exhibition for virtual reality (VR) and augmented reality (AR) took place in Arena 2036 and met with great interest with around 1,500 visitors.The organizers were satisfied with the second edition of their VR Expo: For two days, 47 exhibitors presented the 1,500 visitors with professional VR and AR applications for engineering, marketing, service and training. In addition to the exhibition in Arena 2036, there were the VR/AR laboratories of the High Performance Computing Center (HLRS), the Institute for Visualization and Interactive Systems (VISUS), the Center for Virtual Engineering (ZVE) of the Fraunhofer IAO and the Fraunhofer Institute for Production Technology and Automation (IPA) open for viewing. On the evening of July 5, visitors were also able to visit the MediaNight at the nearby Media University to view experimental projects by students from the Audiovisual Media, Computer Science and Media and Information Design courses, among others, and to make contact with potential young professionals.

The visitors had the opportunity to test a wide range of the latest innovations. The exhibitors' exhibits ranged from mobile smart glasses and head-mounted displays to large-format, high-resolution power walls and CAVE systems. During the event and at an evening get-together, visitors had the opportunity to get ideas for their company and to make new contacts. The event was rounded off by podiums and TechTalks, in which well-known companies such as Daimler AG, Microsoft, Robert Bosch GmbH or Porsche AG provided insights into their work and the potential of VR and AR technology. VDC Managing Director Dr. Christoph Runde is convinced that the VR Expo will establish itself as the leading VR trade fair in Germany in the next few years: “We have received positive feedback from both exhibitors and visitors. The VR Expo has managed to generate a platform that has not yet existed in this form for the VR industry: Professional users from a wide variety of industries were able to obtain very good information on the current status of industry-ready VR and AR solutions at the VR Expo. This offer was taken up by numerous trade visitors." Robin Wenk, Managing Director of LIGHTSHAPE, adds: "With this year's VR Expo, we have developed a basis for further increasing the quality of the event next year and thus making it the leading event for XR applications to become in the business field."

The main sponsor of the VR Expo was Daimler AG. The VR Expo received further support from Arena 2036 and the University of Stuttgart, AIT GmbH, Robert Bosch GmbH, the Federal Association of the Digital Economy, davit GmbH, Fraunhofer IAO, the media and film company of Baden-Württemberg, Microsoft and SAE Institute, the Bahnprojekt Stuttgart-Ulm eV, the Stuttgart Region Economic Development Agency and the City of Stuttgart.