Virtual Reality in Commerce

The trading sector is very heterogeneous depending on the considered organization. Some of the challenges in the retail sector include serving global markets with simultaneous product customization / mass customization, exploding variants, presenting large, heavy, complex, immobile goods, mastering cross media, multi-channel marketing, accelerating product changes and the increased expectations of consumers / customers regarding presentation and visualization.

Areas of application

  • 3D online shops
  • 3D configurators
  • Brand business as digital showroom
  • Digital signage, AR mirror
  • Virtual Sell-In
  • Virtual store
  • Wearables and/or AR in logistics and order picking
  • Virtual training of personnel

VDC-Whitepaper "Virtual Techniques in the Retail Industry": Link