Virtual Reality in Marketing & Sales
Marketing challenges today include mastery of global markets, customization, exploding product variants, staging of large / heavy / complex / future products, cross-media marketing and multi-channel marketing, rapid product changes, and related product changes, shortening the time-to-campaign, differentiating it from the competition, communicating hidden (perhaps technological) competitive advantages and increasing customer expectations regarding presentation / visualization.
Areas of application
- Virtual benchmarks
- Virtual store / product / package
- Real-time 3D visualization product
- Real-time 3D visualization packaging
- Virtual customer dialogue
- 3D configuration
- Collaborative 3D environments
- 3D sketching
- Virtual engineering
- Development of variants
- Computer Generated Imagery (CGI) for print, web, PoS, digital signage
- Virtual sell-in
- Virtual training
VDC-Whitepaper "Virtual Techniques in the Marketing Process": Link
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