The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGO Brand Retail Stores worldwide after a successful evaluation phase that started in November 2008.
(Source, image source: Metaio)
The innovative augmented reality technology inside the DIGITAL BOX was developed and constantly improved over the last months in a partnership with metaio. The DIGITAL BOX is widely seen as one of the best use-cases for AR until now.
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